A true epic of more than 100 years carried out by 3 successive generations
From large-scale grain collection to pasta manufacturing, milling and grain trading, the story of ROSE BLANCHE Group is a true epic spanning more than 100 years, carried out by 3 successive generations.
The Group, in its current structure and organization, has existed since 1984, the date of the merger of two century-old flour mills, “La Minoterie et Huilerie du Centre” with “La Minoterie Huilerie et Glacière du Sahel”. Its roots go back to the beginning of the last century (1904) when the late Mohamed Taieb Belkhiria, grain trader and grandfather of the current Chairman of the Group, Mr. Kamel Belkhiria, decided to develop large-scale cereal cultivation in order to meet the wheat needs of the first industrial flour mills which had just opened in the center of the country and, more specifically, in the Sahel region.
1914
Establishment of the flour mill “LA MINOTERIE DU SAHEL”
1925
Establishment of the flour mill ” LA MINOTERIE DU CENTRE”
1984
Foundation of MCSR flour and semolina mill as a result of merging of two flour mills “LA MINOTERE DU SAHEL” and “LA MINOTERIE DU CENTRE”.
1994
Creation of the company UNAGRO and start of the grain trading activity
1995
Establishment of “PATES WARDA” Company and lauch of the production of pasta and couscous in 1997 under the brand name “LA ROSE BLANCHE” which will later become “WARDA”
1997
Establishment of “Transfood” Company and entry into transport and logistic activity
1999
Establishment of “MEDIGRAIN” company and consolidation of trading activity
2001
Establishment of “CMA” and start of the activities of warehousing and gathering of cereals
2002
Establishment of “SINDBAD” company and entry into the distribution business
2005
Establishment of “AMT” company specialising in the manufacture of bakery and pastry ingredients
2006
Acquisition of “ACN” company of and start of the compound feed manufacturing business
2008
Takeover of the industrial pole of Sfax that aggregates “CDS”, “STPA”, “SPAAS”, “CARAVAN” and “FLEXOPRINT” with a doubling of group capacities of production
2008
Creation of “GMC” company (Les Grands Moulins du Cap Bon) with the takeover of the “Les Grands Moulins de Nabeul” whose activity stopped in 2003.
2012
Establishment of SOSEM company and the launch of the largest seed production unit in africa
2014
Takeover of “GALLUS” company and its subsidiaires “SOPAT”, and the the launch of breeding, slaughtering and processing of poultry activity
2015
Establishment of “ARCADIA” company, whose purpose is the international trade
2016
Establishment of “SOLAGRI” company specialized in the trading of the agriculture inputs
2017
Creation of the company FOODMED TRADING in Paris (France), a platform specialized in the distribution of ROSE BLANCHE Group products in Europe.
2018
Creation of the company BARAKA MACARONI MANUFACTURING in Dubai (U.A.E), specialized in the production of gluten-free pasta under the brand OJAO.
2019
Takeover of the “SAVINORD” company and immersion into the incubation and production activity of the broiler chicks
2020
Establishment of the “SOFIN PARTICIPATIONS” company which is dedicated to investment and financial restructuring operations
2020
Creation of the company SAFA FOOD in Montreal, (Canada), specialized in the distribution of food products.
2021
Establishment of the “ALIFORT” company specialized in the mash feed production for livestock
2022
Acquisition of the company PISSO in Moknine, (Tunisia), a hatchery specialized in the production and distribution of day-old chicks.
