DIARI: The First Automated Factory in Tunisia Revolutionizing Couscous Production
Since 1978, « CDS company », a subsidiary of ROSE BLANCHE Group, has stood out as a leader in Tunisia’s couscous production industry. A pioneer in this sector, CDS developed the country’s first fully automated factory, combining technical excellence with respect for culinary traditions.
With its expertise, CDS successfully launched the « DIARI » brand, a symbol of quality and authenticity. The DIARI brand, meaning "homemade" in Arabic, has solidified its position as the undisputed leader in Tunisia for over four decades. A symbol of quality and authenticity, DIARI has expanded its reach into Tunisian, Libyan, and African markets. Over the past decade, CDS has invested 38 million dinars to modernize its facilities, thus increasing its production capacity. CDS currently exports 40% of its production to over 20 countries. At the same time, the company continues its innovation strategy by developing pioneering products such as barley couscous, multigrain couscous, and quick-cooking couscous. In line with this momentum, CDS launched DIARI EXPRESS in 2024, a revolutionary culinary innovation allowing couscous to be prepared without the traditional couscous maker or steaming process. Ready in just 4 minutes for Couscous Express and 2 minutes for Mesfouf Express, this range meets the needs of modern consumers by offering convenience, authenticity, and speed in preparation.
Today, CDS is a key player in the industrial couscous sector, with a daily production of 140 tons and a presence in over 20 countries, offering products of exceptional quality that blend tradition and innovation.
