Warda

First place in terms of sales of pasta in Tunisia

Created in 1997, the Warda brand, formerly El Warda El Bidha (La Rose Blanche), has established itself in the highly competitive pasta market, which was then marked by a supply that far exceeded demand. Thanks to its exceptional organoleptic qualities and its amber-yellow color, synonymous with a high-quality durum wheat composition, it quickly conquered the hearts of consumers by rising to the top ranks of the favorite brands of Tunisians (Sigma Study, 2018 ).

With 40% of the market share, the company Pâtes Warda occupies the first place in terms of sales of pasta in Tunisia, far ahead of its direct competitors. Aware of its leadership role in the branch, the company uses all its resources to boost the market through innovation and technological advancement.